History Of DJ – Part 15 – The Death Of The Personality DJ
THE DEATH OF THE PERSONALITY DJ.
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The History of DJ has arrived at a point in time (2017) where the character of the individual DJ has been extracted from the airwaves of the world. With tight playlists and strict on-air control, the majority of radio DJs find themselves in a straight-jacket. with Spotify, Shazam, Mixcloud, Soundcloud and almost every record that was ever made into a video now available on Youtube at the press of a button, the final frontier for radio listening is mainly in the car or, if you have SKY, on the TV menu bar. The day is long gone when kids listened beneath their pillow with a transister radio and an earpiece to hide their nocturnal love for listening to their favourite DJ from their parents. A flurry of internet radio channels, blogs and pirate radio operators try to compete in a world where most DJ broadcasters work for love not money. At best local FM radio stations pay some sort of wages but, in their competitive arena, they can’t pay what they don’t have. Fortunately however, DJs and wannabe DJs are prepared to work for very little.
It is this fire-in-the-belly of the DJs, their passion for music, that keeps radio alive. In this episode we ask key witnesses to the execution of the personality DJ speak their minds.
To appreciate fully pop radio’s growth in greater Europe read the Tony Prince & Jan Sestak double THE ROYAL RULER & THE RAILautobiography WAY DJ (available internationally from dmcworld.com/store. In the heart of their stories of teenage life on both sides of the Iron Curtain, sits the magnificent, life-saving Radio Luxembourg. It’s incredible to comprehend today with radio saturation, that once, in Europe, there was only ONE radio station playing non-stop pop.
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